Overview
Unlock the full potential of your brand’s online presence with our comprehensive Strategy services. We delve deep into market analysis and audience insights to craft a video content and social media strategy that captures the essence of your brand and achieves your business goals.
Why Strategy matters:
A business without a social media strategy is like trying to find your way around a maze blindfolded. When it comes to businesses on social media, here are the main three strategic problems:
- Poor understanding of social media
- Poor understanding of what the audience wants
- And most importantly a lack of synergy between a content strategy and business objectives.
Poor understanding of social media
Why do people use social media? This is one of the first questions you should ask when building a robust social media strategy.
Our philosophy:
People do not use social media to be sold to. People use social media to be educated, entertained and inspired.
By taking this approach, the overlap between business and social media begins to take on a whole new outlook.
Poor understanding of what the audience wants
Many businesses mistakenly focus on what they want to communicate, rather than what the audience wants to hear. This misalignment results in content that fails to capture attention or drive meaningful interactions.
Our philosophy:
We believe that effective social media strategies start with deep audience insights. Understanding your audience’s preferences, pain points, and motivations allows you to create content that speaks directly to their needs and interests.
By putting the audience first, we ensure that your content is not only seen but also valued, leading to higher engagement and stronger brand loyalty.
Lack of synergy between a content strategy and business objectives
A content strategy misaligned with business objectives is like a ship without a destination – it might be moving forward, but it won’t reach the desired goal.
Without a clear connection between what you’re posting on social media and the broader goals of your business, your efforts are likely to be unfocused and ineffective.
Our philosophy:
While social media might not offer a tangible return on investment, we understand the importance of designing every piece of content with your business objectives in mind.
Our Approach
Social media audit
An analysis of your current social media strategy including:
- Profile analysis
- Content analysis
Profile analysis
Our team will evaluate all existing social media profiles for completeness, consistency, and alignment with your brand’s identity and business objectives.
We will then suggest optimizations for each element including:
- Profile pictures
- Cover images
- Bios
- Contact information
- Lead generation funnels
Content analysis
Our team will conduct a thorough assessment of your social media content to evaluate its quality, relevance, and engagement.
We will examine how well your content aligns with your brand’s voice and identity, ensuring that every post reflects your brand consistently.
Additionally, we’ll analyse how the various elements of your social media presence—such as visuals, tone of voice, and copy—work together to create a cohesive brand identity.
We’ll also assess the impact this unified identity has on your target audience, identifying areas for improvement and opportunities to strengthen your brand’s connection with your audience.
Niche audit
An analysis of your niche including:
Market trends and insights
Our team will analyse the latest trends within your niche, including popular topics, emerging themes, and content formats gaining tractions.
What is resonating with your target audience and where are there opportunities to innovate?
We will also look into the seasonality of your content and evaluate how events or specific times of your impact content consumption.
Audience Insights
Based on your ideal customer, we will research the interests and pain points that will determine the most relevant and compelling themes that appear in your niche.
That will influence how consumers in your niche react to your content and paint the most favourable image of your business as possible.
Competitor analysis
We will identify what the top competitors are doing within your niche and analyse their social media presence.
This will allow us to evaluate what’s working and find any unmet needs within the niche.
Keyword and hashtag analysis
Our team will identify the keywords and hashtags that are frequently searched or discussed within your niche.
This ensures that your content is optimized for discoverability and relevance in search engines and social media platforms.
Content Plan
We will create a content plan based on your capacity including:
Goal setting
We will start with the goals you would like to achieve with a social media strategy including your business and brand objectives.
Key performance indicators
We will identify the key metrics and measurements that your business needs to focus on to achieve the objectives.
Core content pillars
Based on the brand audit and niche audit, we identify core content themes that resonate with your audience and align with your brand’s messaging. These themes will guide the creation of consistent, relevant content that supports your overall objectives.
Content calendar
We will create a customised content calendar for your business with content ideas based on your capacity and aspirations.